The three hats of SEO

There are various techniques of SEO and among these are the three hats of SEO, namely, white-hat, black-hat, and grey-hat SEO. These techniques are included in many SEO packages for websites, sometimes for unfair means and it is important to know about these so that you are aware of the different hat techniques used in various websites. We have provided the details of each of the three hats of SEO so that you are well informed about all of them.

White-Hat SEO

White-hat SEO involves all the techniques of optimization which follow the guidelines of Google search engines. These are the common ones in most SEO packages. The result of using this SEO may not be visible immediately but they are good and sustainable as they show your brand’s goodwill. The major advantage of this technique that this method is completely safe and follows all the guidelines of Google which avoid the chances of your website getting banned or rank lower in the search results in case of any change in the new algorithm of search engines. If done right, white-hat SEO can get you high rewards with minimal risk. Some of the implementations of white-hate SEO techniques include authoring useful content after extensive keyword research work, getting links from trusted websites based on your page content, and others.

Black-Hat SEO

Black-hat SEO techniques make use of the loopholes in the search algorithm of Google to rank higher on its SERPS. It does not follow any of the guidelines of search engines and instead uses methods of paid link building or spamming, keyword stuffing, cloaking, and many others to move ahead of other websites. This technique comes with a lot of risks and could pull down the ranking of your website or could get it blacklisted in some cases. These techniques should be avoided as much as possible as the results are generally short-lived.

Grey-Hat SEO

Grey-hat SEO techniques fall somewhere between the black and white hat SEO techniques. These tactics are generally used when there is pressure from clients to see early results. There is nothing explicitly mentioned in the guidelines of Google’s webmaster that such techniques cannot be used. However, these techniques are often looked down upon in an unethical way and could even lead to undesired outcomes in terms of search results. These tactics include using clickbait to let users into believing something else and providing different and useless content.


By now, you must have realized that it better to use the white-hat SEO approach for better and sustainable results if you are looking to build your website in the long run. Moreover, these are the ones offered in the majority of the SEO packages.…

How to enhance ERP Cloud security?

Have you taken the security of your enterprise resource planning cloud seriously? In case you have yet not considered it, you ought to be concerned about it. Considering that it comprises the most crucial financial and customer data. It can be scary and risky to neglect the security of the enterprise resource planning cloud.

Security needs to be taken into account at all steps of the cloud journey. If you want to have better working experience in the cloud, you need to pay attention to cloud security toolset and ERP monitoring solutions. In case you do not know how to go about enterprise resource planning cloud security, you need not worry as below are some of the guidelines to help you:

Have a proper plan for data recovery and backup

There can be several reasons why your cloud system might be attacked. It can be to destroy your data or make the data useless. When there is a security breach in the deployment of your cloud, there will be a risk of your data being erased completely. It is for this reason; you need to have a recovery and backup plan that will help in getting your data back even if the destruction is caused. Your ERP cloud provider might develop backups on a regular basis; however, it is good if you can manually take a back-up of your data. With this, you will never have to worry about the loss of data.

Encode your cloud data

In the world of cloud, anyone that enters the deployment of cloud can access your business data. For this reason, you must have some security of your enterprise resource planning cloud data. Encoding cloud data will assist in protecting your data and only the people who have proper authorization can access the data. Hence make sure that your ERP data on the cloud is well encrypted.

Improve user security

It is important to ensure that your employees are not at risk while accessing the data. Any employee that moves the data will be at risk if their system is not completely secured. Hence, it is essential to maintain ERP cloud security for the employees. For this, one thing you can do is to train your employees to work on the cloud environment used by your business. If the cloud is not properly used it will not just be inefficiency from the employee’s part, but there are chances of an accidental security breach.

Have a tab on your cloud environment

Enterprises will not function anyhow in the cloud. It is essential to know the working of cloud deployment at all times. It is good to have a tab on your cloud environment to inspect aspects like security, speed, and performance. You need to pay attention to access logs and user activities to monitor security. With this, you will get an idea of what the users are working on and looking forward to. Cloud providers will inspect every cloud deployment. When they do this, …